MAKE POVERTY HISTORY Roadtrip (2010)
1000 MAKEPOVERTYHISTORY Ambassadors on the lawns of Parliament House
Oaktree’s headline campaign for 2010, the MAKEPOVERTYHISTORY Roadtrip, took place across a week, from the 8th – 15th of May. It was the largest youth-run event organised in Australia ever, with 1000 young people involved.
In just 7 days over 17 million people heard our message through the media, 47,091 people signed the Act to End Poverty, and in just 45 minutes we met with 143 political representatives, with the Act to End Poverty later being introduced to both houses of Parliament.
Click here to read the full impact report.
Click here to read the Australian Youth Forum report.
Pip Edmiston and Natha Middlemass delivering messages to Kevin Rudd
Messages for Kevin Rudd (2010)
Two Oaktree representatives Pip Edmiston and Natha Middlemass delivered 760 personal messages from Oaktree supporters to Kevin Rudd at a Community Cabinet meeting in Perth in June. The messages expressed support for increasing foreign aid, and the campaign toMAKEPOVERTYHISTORY.
Then Former Prime Minster, Mr Rudd spoke of the impact of the MAKEPOVERTYHISTORY 2010 Roadtrip (see below) in bringing the campaign to the community.
Over 4000 young people attended End Child Slavery events
End Child Slavery (2008)
In 2008 Oaktree ran the End Child Slavery campaign. The campaign raised awareness of the 8.4 million children who are denied an education because they are forced to work as slaves and culminated on May 16th 2008, with the Global Night Shift – a series of concerts held around the country.
Thousands of people campaigned around the country, calling on major chocolate and coffee companies to ensure their production lines were completely slave free.
In 2009, Cadbury announced that its Diary Milk line would become Fair Trade, a major victory for the campaign. We delivered 500 thank you notes from campaign participants and supporters to Cadbury’s factory in Hobart.
MAKE POVERTY HISTORY ZEROSEVEN Roadtrip (2007)
Our historic projection onto the sails of the Sydney Harbour Opera House
The MAKEPOVERTYHISTORY ZEROSEVEN Roadtrip was held to coincide with the 07/07/07 midway point to the MDGs, mobilising Australia to strive for our nation’s aid target of 0.7% GNI by 2015.
For 7 days, 700 Ambassadors road tripped through 17 cities and regional electorates across Australia to Sydney. They spoke to over 50,000 Australians directly and reached a media audience of over 11,000,000 people.
As a result of the Roadtrip in 2007, Kevin Rudd to promised to give 0.5% GNI to foreign aid by 2015 at our culmination event at the Sydney Harbour Opera House
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