The MakePovertyHistory ZEROSEVEN Roadtrip was held to coincide with the 07/07/07 midway point to the MDGs, mobilising Australia to strive for our nation’s aid target of 0.7% GNI by 2015.
For 7 days, 700 Ambassadors road tripped through 17 cities and regional electorates across Australia to Sydney. They spoke to over 50,000 Australians directly and reached a media audience of over 11,000,000 people.
As a result of the Roadtrip in 2007, Kevin Rudd to promised to give 0.5% GNI to foreign aid by 2015 at our culmination event at the Sydney Harbour Opera House.
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